FIR B2B #104: DEALING WITH DISASTERS, BOTH NATURAL AND MARKETING-MADE

This week we discuss a few different items, all revolving around one kind of disaster or another. First, we note the news about the Benioffs buying Time magazine. With a fire-sale price, perhaps they can keep the weekly news magazine afloat and fund journalism that the publishers couldn’t do on their own. But will either of us read it in the future? Doubtful.

Next up, Paul wrote this fascinating article about a Talend GDPR survey. It shows that marketers can avail themselves of numerous after-the-fact opportunities. Who is talking about GDPR since the May deadline? We’ve heard crickets. Clearly, there is still much to be said about compliance, and the punishments ahead, such as the recent breach of British Airways’ customer data. Lawyers are standing by, to be sure.

Given the situation in the Carolinas with Florence, it’s timely to discuss some caveats and suggestions for natural disaster marketing. The thoughts covered in this blog post about how to tread carefully during these times are worth reviewing.

Next, Paul has a beef with a “new” product announcement for a product that was announced on a company blog three weeks ago. This means to us that it wasn’t actually new. If it is in the public, that is the news moment. After all, we can look this stuff up. Don’t pass off your news when it isn’t; you won’t engender any trust.

We also mention this post, about how patients are desperate to resemble their doctored selfies. Plastic surgeons alarmed by ‘Snapchat dysmorphia. While it had its beginnings with Instagram and Facebook, the elective surgery is frightening and depressing. David suggested reading Alicia Eler’s Selfie Generation book. When we asked her about this trend, she said “I see this as part of the same trend of selfie dysmorphia found on Instagram. Snapchat is used most by people under 23, so this is just another facet of the same selfie psychology stuff.”
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Listen to our 17 min. podcast here: https://firpodcastnetwork.com/?powerpress_embed=9513-podcast&powerpress_player=mediaelement-audio

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