FIR B2B Podcast: PR tips and my 21-year newsletter streak

In this week’s podcast with Paul Gillin on B2B marketing, I talk about my 21 years of writing a weekly Web Informant email newsletter. Last year I summarized my efforts in this piece with lots of links back to the early days.

Also in our podcast, we pay tribute to Bill Machrone, editor of PC Magazine and an all-around fine human being, for his recent passing after battling brain cancer for two years. And we address a listener’s questions about the importance of images and about C-suite demands that PR pros support the brand’s lead generation efforts.

Listen to the 15-minute podcast here:
http://firpodcastnetwork.com/?powerpress_embed=5531-podcast&powerpress_player=mediaelement-audio

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