FIR B2B #57: Shelley Harrison on marketing for startups

In this episode, Paul and I talk to Shelley Harrison, owner of LaunchPad. She has helped start more than 200 tech companies over the years, including cc:Mail (acquired by Lotus), Socialtext (acquired by PeopleFluent), Postini (acquired by Google), Vermeer (acquired by Microsoft) and others. She often follows a serial entrepreneur from startup and startup, and spoke to us about what makes for great partnership between founder and director of marketing. She offers plenty of advice, including what attributes the serial entrepreneurs she has worked for over the year have in common that make for compelling marketing of their businesses: she presents a very long list, which happens only a fifth of the companies that she has worked for. And she talks about what happens when a marketer’s advice conflicts with the founder’s vision, and the people whom she has been able to persuade, or at least listen to her point of view. you can listen to the 20-minute podcast here:
http://firpodcastnetwork.com/?powerpress_embed=5425-podcast&powerpress_player=mediaelement-audio

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s