When it comes to crafting the “best” phishing email scam letter, over the years it has been assumed that the less polished a letter, the better. Having something that is poorly worded, or purposely uses bad syntax and grammar tends to eliminate the sharper-eyed readers who probably wouldn’t respond to the phish anyway. This way the phisher ensures that only the most gullible users will end up getting snared.
However, the tide may be turning, and finally grammarians might be gaining the upper hand. A new theory is that correct grammar gets better results these days. My blog post for iBoss has the details about how the French are leading the charge.