FIR B2B Podcast #54, 55: good and bad PR pitches

Paul Gillin (my podcasting partner in crime) and I both get lots of pitches from PR people: most of them are sadly missing something. In this and subsequent podcasts, we take the time to review what makes a great PR pitch and provide examples of both good and bad ones. We talk about the elements that compromise a great PR pitch, give kudos to two of our favorite PR folks that always deliver them, and highlight some of the more irksome things that we have experienced over the years.


You can listen to part 1 of our 15 minute podcast here:

And here is part 2 of the 19 minute podcast here:


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