FIR B2B podcast #51: The end of Gawker and where CMOs should spend their budgets

This week Paul Gillin and I look at six recent stories and how they affect marketing decisions, including the end of Gawker, how Google is changing its algorithms to penalize pop-up mobile ads, a survey out of the Duke business school about expectations on social media marketing, and why many marketers aren’t doing enough to take advantage of LinkedIn’s deeper engagement features. You can listen to the podcast here:
http://firpodcastnetwork.com/?powerpress_embed=4946-podcast&powerpress_player=mediaelement-audio

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