FIR B2B Podcast: Don’t Confuse Stats with Strategy

This week Paul Gillin and I discuss three B2B marketing-related articles from TechCrunch, some commentary about content marketing and how one firm excels at it, and a piece on Twitter’s waning influence in the WSJ. The context is our regular For Immediate Release podcast, and you can play it below.
http://firpodcastnetwork.com/?powerpress_embed=4826-podcast&powerpress_player=mediaelement-audio

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