FIR B2B podcast #49: Rich Mironov on how product managers need to work together with marketers

Paul Gillin and I this week interview Rich Mironov, who has held marketing and product management positions at many silicon valley companies including Tandem (when we called cloud computing “timesharing”), Sybase, Air Magnet and iPass. Rich and I have worked together over the years and he is a very astute guy who understands how enterprise software is made and marketed.

You don’t want to build something that no one wants and as he says, there are no health benefits from joining a gym. And since most users only use a few functions of every product, it is important to focus on the three or four things that really matter about the product.

Listen to our podcast here: http://firpodcastnetwork.com/?powerpress_embed=4760-podcast&powerpress_player=mediaelement-audio

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