Two years ago, the convenience store chain 7-Eleven had no data warehouse, no smartphone app for its customers, and had a loyalty program that still used paper punch cards. Since then it has built the beginnings of a digital customer engagement program. At the recent Teradata Partners conference in Nashville this week, they described how they did it.
All it took was finding the right VAR and spending some significant cash.
Well, not quite. As you can imagine, there was a lot more involved.