Slashdot: Getting more out of your data warehouse

Understanding customers’ online behavior can be vexing: there’s been no other time in history when we could collect so much customer data, and yet know so little about who actually visits our Websites. Over the years, large data warehouses have been built to address this question, but often seeing what your customers are doing (such as the decisions they’re making as they shop your online storefront) isn’t really captured in the warehouse.

In my story today for Slash/BI, I talk about ways you can link datasets together, track persistent data across multiple Websites, and look at “useless” data are all ways to milk more out of your infrastructure.

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