Solution Providers for Retail: GPS in Retail Stores Helps Convert Browsers to Buyers

esrIn another post on geofencing, I mentioned efforts by a number of retailers to make use of location-based information. There is another perspective on location, that of the provider of the geospatial databases that drive many of the location-aware mobile apps that are being developed. Redlands, Calif.-based ESRI has been one of the leaders in this space. I spoke to two of their key managers about how they work with developers and how the business is changing.

You can read my post today on the SPfR blog here.

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