Solution Providers for Retail: Gaming Replacements for Captchas

You are probably just as annoyed as I am when you encounter those cryptic blocks of text called “Captchas” (the acronym stands more or less for Completely Automated Public Turing Test to Tell Computers and Humans Apart). There must be a better mousetrap, particularly for online retailers that are looking to distinguish themselves and cut down on their shoppers’ frustrations as they navigate their sites. A company called PlayThru has one: they embed a small Flash or HTML5-based game that a human plays with a mouse to prove you are really are a carbon-based life form.

You can read my story posted today in Solution Providers for Retail blog here.

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