Internet Evolution: How to Use Field Observation to Improve Your Website

Remember elementary school field trips and how they broke up the school week. Sometimes, it isn’t just better programming or a nicer template but understanding where your visitors go or how they use the information that you present on your website. To do this, you need to do some research in the field and actually observe users as they navigate your site and go about their daily working lives. This kind of data collection can be invaluable in improving your website, attracting more visitors, and increasing your customer satisfaction.

You can read my story in Internet Evolution today here.


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