Internet Evolution: Understanding Your Research Bias

Oftentimes, when we start out on some research project to understand our site visitors’ behavior, we tend to forget that we bring to these projects our own biases and preconceived notions. I recently attended a seminar by user experience grandmaster Danielle Cooley where she spent some time exploring this topic.

Here are some of her tips so that you can understand your own biases and do a better job when you have to conduct your own research and usability projects. In my story today on Internet Evolution, I explain how Cooley breaks down the word “bias” into eight different dimensions.

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