Positing particular personae (say that slowly) isn’t something new when it comes to Website design: The FutureNow guys have been doing it for more than five years, while other content engagement “experts” offer own ways at better segmenting and understanding your ultimate audience. The process of using particular personae can be a way to develop Websites that deliver higher click-through rates and improved customer experience. All well and good, but what about improving the experience of accessing internal data?
That was the subject of a session by Gayatri Patel, who works in the Analytics Platform Delivery team at eBay. I am at the Teradata Users Conference in Washington D.C. this week and she told us about how you can better target your data owners and users by segregating them according to particular personae.