MarkMonitor: Brandjacking Tablet PCs

When you buy tablet PCs online, there are many low-priced bargains to tempt you and it can be hard to be a discerning consumer. The Internet provides instantaneous sales and promotion channels for legitimate manufacturers, as well as less than scrupulous manufacturers, who can represent hidden competition to legitimate manufacturers. These online brandjackers pay close attention to market trends, especially those involving well-known brands, and are quick to line their own pockets at the expense of legitimate brands.

In my latest whitepaper for MarkMonitor here, (registration required) I examine how over the course of a single day this summer they found more than 23,000 listings for suspicious tablets. Of course, given that many of them are sold at 70% discount, it isn’t surprising that many consumers are tempted.


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