Super Bowl XLV edition

I have two efforts surrounding the Super Bowl that I am particularly proud of that were posted this week. Not being anything of a sports fan, it is quite ironic.

Here is a report published by MarkMonitor on the fraud and abuse around sports branded apparel. It is an area rife with counterfeit merchandise, as you will see from my BrandJacking report.  (need to register)

And an article that I wrote for ITworld includes video shot on media day prior to the Super Bowl at the Cowboy’s stadium. This is my second visit to this sports palace (my first can be found here when it was still under construction). For IT folks, there is a lot going on there that is worth a look.


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