Mediablather podcast: Identity

If the cap on the Gulf oil spill holds, BP will be grateful for more than one reason. In addition to ending its $4 billion nightmare, it will no longer have to contend with @BPGlobalPR, a Twitter account set up by an anonymous critic who has been skewering the company’s efforts to manage public opinion about the disaster. I talk more about this and other issues with maintaining your brand in the age of Twitter and other social media with my long-time podcasting partner Paul Gillin.

You can download the podcast here from our MediaBlather site.

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