PC World: Do E-mail Marketing Right

While all this Twittering and Facebooking has gotten plenty of attention, the basic bread and butter of any small business is the care and feeding of its e-mail lists to connect its customers, suppliers and partners. The better you are at doing e-mail lists and sending out regular and informative communications, the more business you will have.

You can read the first of a two-part series in my column this week in PC World here.


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