Here is why Apple gets it

Take a look at this page  on Apple’s Web site. Note that you can easily find all the model cars that offer iPod connectivity. Now take the Pepsi challenge. Here is something similar for all the stuff that offers Bluetooth connectivity. But it isn’t as easy or as elegant, and the list of cars supported is woefully small. (Audi is supporting iPods on all 2007 models, for example.)

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