Rule #1 for any social media initiative is: Be a good listener. These days, probably no one is listening as intently as Dell. The computer giant has been slowly improving its listening abilities, and late last year formally opened its Social Media Listening Command Center at Dell headquarters outside of Austin, Texas.
Read more: http://www.cmo.com/social-media/listen-dell-lends-its-ear-social-media#ixzz1EnobMEaa
You can read the full story over on CMO.com here.
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