MarkMonitor Brandjacking Index on Pharma Abuse
Posted by strom on August 29, 2008
My continuing series of quarterly reports for MarkMonitor on online brand abuse is the Summer 2008 Brandjacking Index looking once again at the online pharma marketplace. It is sadly even more popular for fraudsters and con artists than when I looked at this industry a year ago. There is more Web traffic, more sites doing business, and a growing number of drugs that are illegally available in the online supply chain. And the online sites are getting better at attracting their marks. Interestingly, only 15 legit vendors have been approved by the US regulators to sell drugs online, and it is easy enough to check by going here.
You can download the report here.
