David Strom’s Web Informant

New and improved with just a hint of lemon

Four steps towards online brand protection

Posted by strom on July 3, 2008

As the Web continues to become a more dynamic and vital part of every corporation, today’s enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. This white paper for MarkMonitor shows you the steps you need to take to monitor your total online presence and strategically protect your various corporate brands, trademarks, and domains.

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